![]() ![]() “Everyone is so Zoom fatigued and there’s so been so screens on screens on screens in quarantine,” Kayiatos told TheWrap. So why bring back such a throwback phone experience three decades later? Kayiatos, who is trans, recalls talking about his identity on such party lines, and Garcia Carcagno had come out on one. The hotline was inspired by the eras’ party lines - where users could dial in and talk anonymously to strangers (a precursor to internet chat rooms). The hotline was the brainchild of Folx Health’s vice president of marketing Rocco Kayiatos and creative director Florencia Garcia Carcagno, both of whom grew up in the ’80s and ’90s as LGBTQ youth. Over two dozen well-known influencers, advocates and activists recorded personalized voice messages for the service. ![]() Last Friday, Folx launched 1-888-FOLX-FAM, a hotline (yes, you actually have to dial in the numbers) where messages of love, hope and encouragement can be sent to and from the LGBTQ community. Queer/trans health platform Folx has gone old school for its latest campaign, and leveraged new media stars like Rain Dove, Munroe Bergdorf and Gigi Goode to lend their voices to it - literally.
0 Comments
Leave a Reply. |